SearchSomeone needs something, and searches for it.
AuctionBefore the page draws, an auction decides who is shown.
The adTwo ads. One of them answers the search.
The pageThe page keeps the promise the ad made.
The pageOne form, three questions, nothing extra to work out.
The accountNow, the other side of it.
The accountThe enquiry, traced back to the search that made it.
AdjustThe searches that only cost money, excluded.
AdjustThe budget goes where the enquiries came from.
Commercial Air Conditioning Brisbane
Installation, service and repair for offices, warehouses and plant rooms. Site visit before any quote.
- Same-week site visits
- Licensed and insured
- Plant rooms to open plan
From search, to opportunity.
Being there when it matters, and knowing why it worked.
- Paid search
- Landing pages
- Conversion tracking
- Campaign management
Paid Search.
Paid search is the fastest way to find out whether people are looking for what you sell, but can also be expensive if not handled correctly. We set it up, run it every week, and show you what it brings in.
Google Ads
For the people already searching for what you sell. Ads that answer the search, a page that keeps the ad's promise, and every call and form traced to the search that made it.
Meta ads
For buyers who aren't searching yet. Ads on Facebook and Instagram in front of the right businesses, and in front of people who visited your site and didn't get in touch. Tracked and reported the same way.
From the first search to the monthly report.
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What an enquiry is worth
Before anything is spent, what one enquiry is worth to you, so we know the most you can pay for one.
AKG, with your numbers -
The searches
What your customers type, what it costs to be there, and which searches to leave out from the start.
AKG -
The ads and the page
Ads that answer the search, and a page that keeps the promise the ad made.
AKG writes, you approve -
Tracking
Every call and form traced back to the search that made it.
AKG
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Cut the waste
The searches that only cost money, excluded.
AKG -
Move the budget
The budget moves to where the enquiries came from.
AKG
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Report
What it cost, what it brought in, and whether it's worth carrying on.
AKG
The ad spend is paid to Google or Meta directly, so you can see every dollar of it.
The work your staff don't have to do.
- Learning how the Google Ads auction works
- Writing and testing the ads
- Building a page for each campaign
- Setting up call and form tracking
- Checking the search terms every week
- Building the audiences for Meta ads
- Working out whether the ads are paying for themselves
What can you afford to pay for an enquiry?
Before spending anything on ads, it helps to know what an enquiry is worth to your business. Move the sliders to your own numbers.
Whatever the numbers say, a few months of ads should end with a clear answer: what to keep, what to change, and whether it's worth carrying on.
This is your own arithmetic, not a forecast.
Both figures come straight from the numbers above. Whether your market can deliver them is what the call is for.
A customer rang to ask why your price was higher than the same machine online
Manufacturers are routinely missing from Google's Shopping results for the product they make, while resellers set the price above them.
Read itSomebody asks how the marketing is going, and nobody can say a number
Why these businesses cannot prove what their marketing produced, what call tracking actually involves, and why tracking has to go in before the traffic.
Read itFifteen minutes to find out if it's worth doing.
We'll look at what people search for in your market, what it's likely to cost to be there, and whether paid search or something else is the faster place to start.
Book a free call
You speak to Aston Gapes